Big-picture thinker. Hands-on doer.
I’m Christina — a marketer, communicator, social butterfly, and generally curious person. I like dreaming things up, and I really like bringing them to life, too. The things I make are often a mix of strategy, storytelling, content, design, and figuring out how it all fits together.
Things I’ve worked on
A mix of ideas I’ve shaped, stories I’ve told, and things I’ve made along the way.
Website redesign
Content strategy · Copywriting · Web design
A full-site redesign for ARCHANGELS WORK — a resource that helps family caregivers translate what they do every day into resume-ready language.
Podcast production
Hosting · Guest booking · Editorial production
Co-hosted and produced two seasons of Caregiving.com’s How We Got Here podcast, generating 37K+ YouTube views.
SEO content strategy
Editorial strategy · SEO · Content architecture
The Family Caregiver Pay Rate Guide — a flagship resource that helped grow Aidaly’s ranked keywords by 3,700% in three months.
Editorial systems
Editorial operations · Contributor management · Publishing workflows
The systems behind Caregiving.com’s editorial program — including workflows, publishing standards, and support for a network of 50+ multimedia creators.